Hi, I'm Barbara

and I treat storytelling as a catalyst for change. I build strategies that turn complex ideas into messages that move people and strengthen communities.

I currently serve as Head of Marketing at The Oncology Institute of Hope and Innovation (NASDAQ: TOI), one of the nation’s largest value based oncology practices. I lead brand marketing and public relations across multiple states, shaping campaigns that connect high quality cancer care with the patients and families who need it most. My work focuses on reaching medically underserved communities, ensuring that life saving treatments and supportive resources are visible, accessible, and trusted.

At Pacific Community Ventures, I drove a full brand evolution and marketing strategy that positioned venture capital as an intervention tool to improve health outcomes in communities that have been historically excluded and underinvested. By framing access to capital as a public health strategy, I helped unlock a 10 million dollar small business lending pipeline, directing 92 percent of that capital to entrepreneurs of color and women.

As interim senior leader at Heluna Health, I directed communications, marketing, and public relations for a 400 million dollar public health social enterprise, expanding the reach of programs that improve health outcomes for vulnerable populations.

My career is rooted in public health and dedicated to addressing health disparities. I have shaped strategic marketing and communications for organizations including Global Exchange, Global Healing, UW Medicine, Sea Mar Community Health Centers, the Institute for Public Strategies, SDSU Research Foundation, and the San Diego Medical Society Foundation. Across every role, my goal is clear: use the power of narrative to drive equity, inspire action, and deliver hope where it is needed most.